The economy sucks. People are struggling with making ends meet, interest rates are high, banks are starting to charge additional fees on ATM cards, groceries are more expensive than other. Even things like peanut butter, a staple in every household, will be going up 20-25% in t he next few months.

Things will get better, they always do. Unfortunately that doesn’t help you pay the bills now. We really don’t know if it will take a year or a decade for the economy to improve.

The good news is,  the best thing you have going for you is your ability to adapt.

You have 100% control to rethink the way that you work, the way that you communicate and the way that you take personal responsibility for reinventing yourself.

Need more money? Then take the time to understand the value in you.

Here is the way that it works…The major thing that businesses and employers think about is profits.

Sure, there are great employers out there who are concerned about working conditions, being able to pay or help with benefits and the needs of their employees, but strip away their profits and no matter how wonderful they are, they will focus on getting rid of those employees who do not understand the importance of building company profitability. I can teach you how to get inside the head of your employer and to understand how they think.

I wrote the book 1000 Resumes, One Job with one thing in mind….getting people to rethink the way that they thought about getting a job. This book will teach you how to get noticed, things that you can do differently and better ways to communicate.

There are two ways that you can get this book. You can buy it from Amazon for $14.95, or you can read it for free on-line. My gift to you.

Click here to learn more and to read the book for free.

E-junkie provides shopping cart and buy now buttons to let you sell downloads and tangible goods on your website,eBay, MySpace, Google Base, CraigsList and other websites using PayPal Website Payments Standard, PayPal Website Payments Pro, PayPal Payflow Pro, Google Checkout,Authorize.Net, TrialPay, ClickBank and 2CheckOut.

For merchants selling downloads, they automate and secure the digital delivery of files and codes. If you are selling tangible goods, they automate the shipping calculation and inventory management. Our shopping cart has a built in sales tax, VAT, packaging and shipping cost calculator.

You can sell ebooks, sell mp3 tracks and albums, sell software, icons, fonts, artwork, phone cards, event tickets, cds, posters, books, t-shirts and almost everything else you want to sell.

E-junkie has no transaction limit, no bandwidth limit, no setup fee and no transaction fee.

I’m a college drop-out.

I decided to enter the work-force at 18 instead of spending another four to eight years in school. During the years between 18 and 30, I enrolled at Merritt College in Oakland, Vista College and Open Education Exchange in Berkeley…took classes and promptly dropped out.

Most of you have more education than I do. My lack of education hasn’t stopped me. I was an Art Director when I was 18, a General Manager for a group of Newspapers at 25, Sales Manager, Director of Sales and VP of sales for Kinko’s, Director of Sales and Marketing for a couple high-tech companies in California and then ultimately decided that I would rather work for myself.

The real difference is having the three As…Attitude, Aptitude and Appetite.  Attitude is demonstrating a positive frame of mind with good presence and a high, yet realistic confidence level. Aptitude is more than formal education, it’s the capacity and desire for learning. Appetite is the pure desire to succeed and the willingness to do whatever it takes to accomplish it.

The secret of standing out is to recognize and understand that the most important thing for a business is profitability.

Without this, no matter how noble a business is, that business will be short lived. When you and 1000 other people apply for the same position, the people who don’t know this will be quickly dismissed from the pool of candidates.

Think about how valuable you would be to a prospective employer if you framed all of your job history and transferable skills to their generating profits. If, while you were communicating with them, you could frame all of your abilities and skills in a way that they knew you wouldn’t need much training, you could do things faster, better or smarter than the rest of the candidates who were applying. If you truly believed in your abilities and could learn to do this, you’d probably get hired when there wasn’t a formal job opening. This is what I have always done…and then, when I decided to work for myself, I created a business.

The Pareto principle, also known at the 80-20 rule, the vital few and the principle of factor sparsity states that 80% of the effects come from 20% of the causes.

Business management thinker Joseph Juran suggested this principle and named it after Italian economist Vilfredo Pareto who observed in 1906 that 80% of the land was owned by 20% of the population.

He further developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas. Business people have taken this a few steps further and acknowledge that 20% of the customers bring in 80% of the revenue, 20% of a sales team bring in 80% of the business. In manufacturing, 80% of your inventory will come from 20% of your suppliers, 20% of your inventory takes up 80% of the space, 20% of the staff will create 80% of the problems, There have been studies that 20% of the population use 80% of health care resources, 80% of the crimes are committed by 20% of the criminals, etc.

Depending on what you are looking at and how you are categorizing it, you can use the Pareto principle to identify both the critically good and the critically bad.

Over the last few years, businesses have laid off a lot of people. The truth is, they laid off the bottom 20-50% of their staff. Since it became “okay” for businesses to let everyone know that they were downsizing, right-sizing or reorganizing, this was a perfect opportunity to get rid of the people who were not performing.

The majority of business managers, owners and executives have been exposed to this rule at some point in their career and they believe it. It’s up to you to prove to them during your entire term of employment that you are in the smaller percentage of employees who contribute to the larger percentage of results.

Everything you do, your approach, your resume, your conversations, your manner of speech and the way you dress for the interview has to be top-notch. You have to demonstrate that you are the best candidate.

In your job search, you want to be one of the amazingly great…the vital few. You want to demonstrate that you are one of the 20% of their organization who will achieve 80% of results.

Portions of this are from my upcoming book, 1000 resumes, One Job (an employer’s perspective). Although this book is written to help people to take personal inventory, reinvent and reposition themselves during a job search, it can easily be adapted for all business situations.

Need to get Radio Spins?

Indie Artists Alliance, a division of Media Media Inc.  has come up with the best and most affordable resource guide in America for getting college radio airplay for only $9.95

It’s a fact! Without the backing of a major record label, most Indie artists will never get airplay on mainstream radio. Why? Because in the big business of music, cash (for promotion) is king and struggling performers usually don’t have much.

However, that doesn’t mean there are no other exposure opportunities out there. One avenue for Indie artists to get their tunes spun on the airwaves is college radio.

There are hundreds of these stations in the United States looking for quality music to broadcast — in all genres. That doesn’t mean they will play everything that lands on their desk, but as a rule, college radio stations are open to giving new songs a chance if they believe they will appeal to their audience.

This guide not only lists most all stations, but also includes detailed and up-to-date contact information, as well as inside information about how to submit material.

“Radio play means  more CD, digital media sales and gigs,” says Phil Peretz of Indie Artists Alliance, “We are driven to create new and unique ways for Indie Artists to succeed as our growing suite of products and services and are proud to announce the release of this guide.”

Along with submission tips,  every state-by-state listing in the guide includes the genre’s of each station, as well  as their address, main phone number, studio phone number, email address and contact person.

It also states what type of formats they prefer songs to be submitted in, such as CD’s, CD-Rs or mp3s.

If all that weren’t the bargain of the century, “Indie Artists’ Greatest Guide To Getting College Radio Play” also features in-depth articles and expert tips on writing an effective press release, constructing a compelling cover letter and guaranteed ways to attract a DJ or music director’s attention.

Contributors for the E-book include Peretz and Luanne Hunt, an entertainment journalist and public relations specialist, who has interviewed hundreds of music, television and sports personalities, including Ray Charles, Jon Bon Jovi, Loretta Lynn, Toby Keith, Wynonna Judd, Trisha Yearwood, Randy Travis, Jewel, and Jessica Simpson. Peretz is founder and President of Media Media, Inc. and Indie Artists Alliance.

This ebook is jam packed with verified contact listings, all information that you need to get spins from College Radio Stations for all most genres of music, Hip Hop, Americana, Rock, Alternative, Country, Metal, etc.

We are also including coaching articles by Luanne Hunt and Phil Peretz  on how to put your best foot forward to insure the highest degree of success.

To order: http://www.indieartistsalliance.com/guide-to-college-radio-airplay/

Indie Artists Alliance is a division of Media Media Inc. in Reno Nevada